“Mashrouy” The Launchpad that Ignited Entrepreneurship in Sudan

 


“Mashrouy” The Launchpad that Ignited Entrepreneurship in Sudan

 

Almost a decade since its inception in 2013, Mashrouy is widely regarded as the catalyst for promoting and increasing awareness around entrepreneurship and dispelling its cultural taboo.

 

Khartoum (March 31, 2021) –The meagreness in economic growth following the secession of South Sudan in 2011 contributed to a growing problem of graduate unemployment that has led many to consider different options. Despite the hardship, many were reluctant to peruse the entrepreneurial route primarily due to the social stigma attributed to non-professional career paths.

Mashrouy, which means “My Project”, was co-founded by the British Council and Ahmed Amin, a prominent businessman in Sudan. The program was designed similarly to popular shows such as the UK’s Dragon’s Den and The Apprentice in the US but with a greater purpose of dispelling the negative cultural and social connotations around entrepreneurship. Ahmed has a particular interest in the fields of Sudanese economic development, youth entrepreneurship and family business, delivering keynote presentations and speeches at a number of universities, associations, and local and regional events.

The show was and continues to be a success in more ways than the creators could have imagined. Mashrouy also caught the attention of several international media heavyweights with the Guardian, BBC, and NY Times all covering the show’s impact on the youth of Sudan.

Today, more and more Sudanese youth are considering entrepreneurship as a viable path to both a career and a better livelihood. Many international agencies have also been encouraged by the rise of entrepreneurship and have since come into Sudan to support with funding, capacity building and technical support.

In an interview with the BBC, Mr. Ahmed Amin said "We want to reach millions of Sudanese homes, to put a spotlight on entrepreneurship, to shed light on what is possible and to help move people towards giving life to their ideas".

 

About Ahmed Amin Abdellatif

Ahmed Amin Abdellatif is the Group President of CTC Group, one of Sudan's leading private sector companies. He was the concept co-creator of "Mashrouy" and sits on the board of several public companies and is actively engaged in a number of civil society organisations.

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