Ahmed Abdellatif

  A Business Leader with a Strong Focus on Nurturing and Developing Local Human Resources in Sudan   Ahmed Amin Abdellatif, Group President of CTC Group, has demonstrated that successful and sustainable businesses in Sudan can be built by recruiting and developing local human capital   Khartoum (March 31, 2021) – CTC Group has transformed from a family business with less than 50 employees into one of the leading multi-sector corporates in East Africa, employing over 1,500 Sudanese professionals. As Group President, Ahmed Amin emphasised the development of Sudanese human capital, running apprenticeship and graduate programs to give vocational training and university graduates the opportunity to build successful careers. He has successfully worked towards raising Sudanese business standards to international levels, through the implementation of world-class certified management systems, with a particular focus on the nurturi

  “Mashrouy” The Launchpad that Ignited Entrepreneurship in Sudan   Almost a decade since its inception in 2013, Mashrouy is widely regarded as the catalyst for promoting and increasing awareness around entrepreneurship and dispelling its cultural taboo.   Khartoum (March 31, 2021) –The meagreness in economic growth following the secession of South Sudan in 2011 contributed to a growing problem of graduate unemployment that has led many to consider different options. Despite the hardship, many were reluctant to peruse the entrepreneurial route primarily due to the social stigma attributed to non-professional career paths. Mashrouy, which means “My Project”, was co-founded by the British Council and Ahmed Amin, a prominent businessman in Sudan. The program was designed similarly to popular shows such as the UK’s Dragon’s Den and The Apprentice in the US but with a greater purpose of dispelling the negative cultural and social