Business Oriented TV Show in Sudan aims to Empower Youth Entrepreneurship
Khartoum, 31st March 2021: The Young Businessmen Association and the British Council join efforts to bring to live a competition that helps combat youth unemployment in Sudan. ‘ ‘ Mashrouy’’s panel of judges, from left: Kamal Ahmed al-Zubair, Abida Yahia Mahdi, Syed Ahmed Hassan and Ahmed Abdellatif The Mashrouy competition’s first season was held in 2013, where twelve contestants compete against each other and present their business ideas to a panel of Judges. Mr. Ahmed Abdellatif, the founder of the Young Businessmen Association, is one of the judges on the show alongside Mr. Kamal Ahmed al-Zubair, Ms. Abida Yahia Mahdi, and Mr. Syed Ahmed Hassan. Since its inception, the show aimed to get the Sudanese people start thinking with a business mindset. It is mainly targeted towards youth and the female population to present their business ideas. Mr. Abdellatif saw the beginning of a real trans...